Real Estate UnRaked
The "Real Estate UnRaked" podcast is all about giving listeners a fun, insightful peek behind the scenes of the real estate world. Hosted by The Rakers Home Group with Herron Real Estate LLC, it covers everything from market trends and home buying tips to business insights and leadership advice, all with a bit of humor and personality sprinkled in.
Real Estate UnRaked
Ep.14 “Why Most Agents Aren’t REALLY Negotiating for You”
Most agents say they negotiate.
But the truth? Most of them are just passing messages like human email servers.
In this bold episode of Real Estate UnRaked, Eric, Brooke, Brittany, and Dane tear apart one of the biggest lies in real estate: the idea that your agent is actually negotiating on your behalf.
We expose why so many agents avoid conflict, don’t understand leverage, show up unprepared, negotiate blindly, and ultimately cost buyers and sellers thousands. Then we break down what real negotiation looks like — strategy, timing, data, silence, and intentional pressure.
You’ll learn:
✔ Why agents fear confrontation and fold too fast
✔ How leverage actually works (and why almost no one studies it)
✔ Market velocity explained in plain English
✔ The difference between “getting the deal done” and “getting the BEST deal”
✔ The exact strategies Rakers Home Group uses to negotiate with purpose
✔ Why hope is NOT a negotiation plan
If your agent can’t explain their negotiation strategy…
they don’t have one. Period.
🎥 WATCH THE FULL PODCAST ON YOUTUBE
We also post weekly walkthrough tours, market breakdowns, educational videos, and tons of shorts that’ll change how you think about real estate.
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Let’s UnRake It.
That’s it for this episode of Real Estate UnRaked, where we take the mystery—and sometimes the madness—out of today’s housing market.
If you enjoyed the show, follow and subscribe wherever you listen to podcasts—Spotify, Apple Podcasts, or YouTube—and don’t forget to leave us a review. Your feedback helps more people across Northeast Florida discover the truth behind real-estate headlines.
For more tips, insights, and community spotlights, connect with The Rakers Home Group on:
📱 Facebook & Instagram: @RakersHomeGroup
🌐 Website: rakershomegroup.com
Call us at:
Eric Rakers (904) 386-5589
Dane Coussens (904) 838-8275
Bridget Hodges (847) 848-8622
Garrett Allen (904) 860-0415
Got a question, story, or topic you’d like us to cover next? Drop us a message—we’d love to feature your ideas in a future episode.
And remember… whether you’re buying, selling, or just exploring, get the Home Team Advantage with The Rakers Home Group.